NEW DELHI ,March 2026 : As Prime Minister Narendra Modi prepares to address a mega rally at Kolkata’s iconic Brigade Parade Ground on March 14, the BJP is fine-tuning its political strategy for West Bengal, attempting to consolidate the gains it made in 2019 and 2021 while navigating new political flashpoints such as the controversy over the revision of electoral rolls.
The party is also signalling that its manifesto will promise a stronger welfare and development package for the state to counter the cash support schemes offered by the TMC government.
“With examples like Bihar and Maharashtra, where women got substantial support and continue to get it, people know we deliver on what we promise,” a senior BJP leader said.
The party leadership is also clear that this time it does not want to overwhelm its campaign by going after every seat, especially given the advantage the TMC enjoys among minority voters. Instead, the BJP plans a more strategic and Bangla-centred approach towards Hindu voters, combining welfare promises with messaging around better law and order and economic opportunities.
The Prime Minister’s rally comes after the completion of nine Parivartan Yatras across the state and is expected to serve as the formal launchpad for the BJP’s next phase of political mobilisation in Bengal. Prime Minister Narendra Modi had last addressed a rally at the same venue on March 7, 2021, ahead of the previous Assembly elections, when the BJP mounted its most aggressive challenge yet to the ruling TMC.
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